Campaigns get you reach. Flows get you revenue. They fire on intent — a browse, an abandoned cart, a first order — and convert at multiples of any broadcast. This is Cloudy's full retention engine: 10 automations, drawn as builder canvases, with fully-written bilingual email mockups in your own "Join the Wave" voice.
For a store Cloudy's size, well-built flows should generate 30–40% of total email & SMS revenue — from a tiny fraction of the sends. The three abandonment nets (Browse, Cart, Checkout) plus Welcome do most of the heavy lifting; the retention flows (Post-Purchase, Winback, VIP, Replenishment) build long-term LTV.
Every flow branches at entry on a preferred_language property — captured by a FR/EN toggle on the signup form and Shopify locale, defaulting to French for Quebec IPs. Cleaner reporting, cleaner subject-line testing, and copy that actually sounds like Cloudy in both languages.
Cloudy is premium — 460 GSM, Quebec-proud, story-led. Discounting erodes that. So the ladder only ever descends inside a single flow, never across flows. A subscriber can't stack Welcome → Cart → Winback by waiting: gating properties (last_discount_sent_at) suppress overlaps for 30 days. VIPs get access, not markdown.
Each is a real Klaviyo builder canvas with node-level logic and bilingual email mockups in Cloudy's brand.
Slice of the Piewelcome_discount_sent_at, and suppresses this profile from Cart/Checkout discount steps for 30 days. SMS step skips email-only subscribers.
You just joined something we're pretty proud of. Cloudy is golf apparel made for Quebec weather and Quebec character — 460 GSM comfort, boreal-forest colours, and a little puffin looking out for you.
Here's 10% off your first order to get you started. Wear it on the course, in the clubhouse, or wherever the day drifts.
{{ event.ProductName }}, image, price) + 2–3 same-category cross-sells. Suppress anyone in an active Cart/Checkout flow. Max one entry per 3 days. No discount — Browse is top-of-funnel and price this early trains discount-seeking.
Looks like the day got in the way. No worries — we saved your cart. It's ready when you are. Free shipping kicks in at $75, and every order ships from Quebec with care.
Still on the fence? Here's 10% off to make it easy — good for the next 48 hours on the cart you left behind. After that it drifts off with the clouds.
Complete my order →{{ checkout_url }}, not the cart. Email 2 names both Quebec stockists (Golf Pen-Y-Bryn, Golf La Tempête) as a pickup/trust signal for local hesitators.
You were almost there. We've kept your checkout ready — your items are still reserved, and it'll take about 30 seconds to finish. Shipping's free over $75, and everything leaves from Quebec.
Your order's in, and we couldn't be happier to have you. Every Cloudy piece is packed and shipped from Quebec — you'll get tracking the moment it's on its way.
In the meantime, welcome to the Wave: a community of golfers who like their gear warm, their colours natural, and their days a little cloudy.
Track my order →sunset_candidate and dropped from regular campaign sending to protect deliverability. The ladder lives entirely inside this flow — it won't fire if the profile received a discount elsewhere in the last 30 days.
We don't do this often, so here it is: 15% off plus free shipping on your next order — our best invitation back to the Wave. It expires in 72 hours and won't come around again.
Whatever you choose, thanks for having been part of this.
Come back to the Wave →You've become one of Cloudy's most loyal — and around here, that means something. From now on you get first access to new drops, priority when sold-out favourites return, and free shipping, always — no threshold.
No points to chase, no hoops. Just our way of saying thanks for riding the Wave with us since early days.
See what's dropping next →is_vip also prioritizes these profiles in the Back-in-Stock flow.
#JoinTheWave / #RejoinsLaVague). Modest incentive (10%-next-order for a review, or a monthly gift-card draw), gated so it can't stack with active Welcome/Cart discounts.
Good news for the patient: the piece you wanted is back in stock. These sold out for a reason — the 460 GSM, the oversized cut, that boreal colour that just works. Grab yours before it drifts off again.
is_vip profiles get a ~2h exclusive window before the general list. Dynamic variant block shows the exact colour/size restocked, deep-linked to the PDP. Scarcity language is honest — "limited restock" only when true. Subscription expires on purchase.
Book a 20-minute intro call and we'll walk you through the flows, the bilingual copy, and where the fastest revenue wins are. No slide deck — just the plan.
Book the intro call →jim@sliceofthepiemarketing.com · (503) 539-7059